Paid Media - Case Studies
Mel's Drive In x
Lana Del Rey
From $200 & a standout
flyer to a Blockbuster Event
Date
March 27, 2023
Brief
Create a standout event celebrating the release of Lana Del Rey's new album at Mel's Drive In. The event should offer an immersive experience for fans, with special emphasis on introducing an exclusive Lana Del Rey-inspired milkshake flavor, personally approved by the artist.
What We Did
We executed a precision-targeted strategy, investing $200 in a strategically timed, four-day boosted post. This campaign specifically engaged the 21-35 age group in San Francisco and Los Angeles with a strong affinity for Lana Del Rey. Our flyer design, centered around Lana Del Rey's arresting album art, ensured the 'Giveaways' section commanded immediate attention, leaving a lasting impact.
Results
A line that started at 4:30pm (even though the the event didn't officially begin until 6:00pm), and stretched for blocks on Sunset Blvd. The last table was seated at 1:00am (versus the client's expectation of 10:00pm). Following this event, our client saw a significant increase in website traffic, social media engagement, brand awareness, and sales. The demand for venue buyouts has been exceptional, with notable partnerships and interest from Drink 818 Tequila, Beis, Paramount+ Studios, ABC, Hulu, and continued interest from the Interscope record label — all in one year after this event.
Owned Posts - Insights
Total Impressions: 185,858 (Organic): 171,522 Total Impressions (Paid): 14,336 Total Reach: 156,509 Total Shares: 3,532 Total Likes: 49,018 Total Comments: 382
Press + User Generated Content
Lana Del Rey Repost: 994K likes 3.7K comments https://www.instagram.com/p/CqUQIGTLUoX/
From Van Gogh to Da Vinci: Impact Museums' Pioneering Immersive Exhibits
Transforming Art Appreciation with Unforgettable Experiences
Date
Spring 2023
Brief
Our client Impact Museums sought to address a twofold challenge: firstly, to raise awareness about the museum's offerings and, secondly, to drive ticket sales for the highly anticipated 'Leonardo da Vinci Immersive Experience Show' in both Los Angeles and Phoenix markets. With a significant budget allocation, the client was determined to make a substantial impact within a competitive cultural landscape.
What We Did
Our approach was comprehensive and meticulous. In the first phase, we focused on building awareness through a targeted paid media campaign. This was followed by a refined strategy in the second phase, where our aim shifted to driving ticket sales for the 'Leonardo da Vinci Immersive Experience Show'. We utilized custom audience segmentation, leveraging lookalike models and precise demographic targeting. A/B testing was implemented extensively to fine-tune our ad creatives. Additionally, we optimized budget allocation for optimal performance.
Results
The Impact Museums campaign was a resounding success. In the initial phase, we achieved remarkable results, garnering high visibility and engagement. This momentum carried through to the second phase, resulting in a significant increase in ticket sales for the 'Leonardo da Vinci Immersive Experience Show' in both the Los Angeles and Phoenix markets. The strategic use of paid media not only amplified awareness but also translated into tangible revenue, showcasing the effectiveness of our targeted approach in the competitive cultural landscape.
Performance
Awareness Phase LA - 927K people reach - 2.9M impressions - 16K landing page views - 23K link clicks - $1.44 CPC Phoenix - 608K people reach - 2.7M impressions - 11K landing page views - 16K link clicks - $1.80 CPC Conversions Phase LA - 343K people reach - 1M impressions - 7K link clicks - 88 Website Purchases Phoenix - 210K people reach - 831K impressions - 5K link clicks - 76 Website Purchases
Kane Juice's
Grand Opening Event
How a Vibrant Launch Captured
Hearts and Taste Buds
Date
August 12, 2023
Brief
After experiencing a two-year delay, our client, eager to launch Kane Juice in Eagle Rock, faced challenges stemming from fatigue and a lack of familiarity with the location. They had no existing online presence, especially on social media. In need of expert guidance, they sought our help in crafting a strategic plan that would ensure a successful grand opening.
What We Did
Understanding the urgency and unique circumstances, we dove into action. We started by providing detailed recommendations on promotions to run, aimed at maximizing Kane Juice's visibility and appeal in the community. Our team then crafted a visually compelling flyer, strategically designed to draw attention and drive traffic. Additionally, we advised on the minimum paid media budget required to create a buzz and ensure a substantial turnout.
Results
The grand opening event at Kane Juice in Eagle Rock was nothing short of a triumph. The initial hours saw a whirlwind of activity, with a steady stream of eager customers. This high level of engagement continued throughout the day, demonstrating sustained interest and excitement. In the aftermath of the event, the impact was palpable - foot traffic at Kane Juice doubled in the subsequent weeks, underscoring the enduring success of the launch.