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case studies
New York Chicken & Gyro, a 100% halal restaurant known for their street-style chicken and gyro plates, wanted to highlight their cheeseburger offering during Pasadena’s annual Cheeseburger Week. With a limited-time giveaway planned, they needed to generate buzz and drive awareness across Instagram.
How a strategic Instagram video edit and targeted ad campaign helped New York Chicken & Gyro stand out during Pasadena Cheeseburger Week- and grow fast.
Spring 2025
What We Did
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Edited and optimized the giveaway video for Instagram Reels
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Wrote compelling, to-the-point captions and overlaid text for scroll-stopping impact
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Included a clear CTA to drive participation and follows
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Launched a hyper-targeted ad campaign to reach burger lovers in the Pasadena and LA area
Brief
10,000+ New Followers for NY Chicken & Gyro
✅ 10,000+ new followers on Instagram in less than 7 days
✅ Hundreds of giveaway entries and shares
✅ Elevated brand visibility for their cheeseburger—while keeping the focus on their 100% halal menu
Results
Mel's Drive In x
Lana Del Rey
From $200 & a standout
flyer to a Blockbuster Event
Spring 2023
Brief
Create a standout event celebrating the release of Lana Del Rey's new album at Mel's Drive In. The event should offer an immersive experience for fans, with special emphasis on introducing an exclusive Lana Del Rey-inspired milkshake flavor, personally approved by the artist.
What We Did
We executed a precision-targeted strategy, investing $200 in a strategically timed, four-day boosted post. This campaign specifically engaged the 21-35 age group in San Francisco and Los Angeles with a strong affinity for Lana Del Rey.
A line that started at 4:30pm (even though the the event didn't officially begin until 6:00pm), and stretched for blocks on Sunset Blvd. The last table was seated at 1:00am (versus the client's expectation of 10:00pm).
Results
Owned Posts -
Insights
Total Impressions: 185,858
(Organic): 171,522
Press + User
Generated Content
Lana Del Rey Repost: 994K likes 3.7K comments
Driving Sales for Main Chick Hot Chicken
How smart promotions and targeted marketing helped Main Chick Hot Chicken boost sales and stay resilient during rising business costs and economic pressure.
From March to June 2024, Main Chick Hot Chicken partnered with us to launch two strategic in-store and digital promotions.
With rising labor costs, increased minimum wage, and price-sensitive consumers, the brand needed a smart way to stay profitable and drive traffic- especially on weekends.
Brief
What We Did
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Developed and launched two promo campaigns: Combo 2 Special and the $9.99 Special
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Optimized targeting, messaging, and creative assets for Instagram, Facebook, targeted ads, and in-store flyers
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Managed ad campaigns with enhanced budget allocation
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Adjusted strategy based on real-time data and customer response across 1 to 3 store locations
Spring - Summer 2024
Combo 2 Promo (March–April 2024)
✅ 20–30% increase in weekend revenue
✅ Maintained stable weekday sales
✅ Proof of concept for expanding ad investment
$9.99 Special (June 2024)
✅ Successfully scaled across 3 San Diego locations
✅ Strong positive customer response
✅ Noticeable lift in foot traffic and overall sales
Results
Even in a tough economy, Main Chick Hot Chicken proved that the right promo- paired with sharp targeting and creative execution, can move the needle.
These back-to-back wins helped solidify a playbook for future campaigns and showed how a nimble, data-driven approach can drive growth even in uncertain times.
Takeaways
Paid Ads for Van Gogh Museums
Transforming Art Appreciation with Unforgettable Experiences
Spring 2023
Our client Impact Museums sought to address a twofold challenge: firstly, to raise awareness about the museum's offerings and, secondly, to drive ticket sales for the highly anticipated 'Leonardo da Vinci Immersive Experience Show' in both Los Angeles and Phoenix markets. With a significant budget allocation, the client was determined to make a substantial impact within a competitive cultural landscape.
Brief
What We Did
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Our approach was comprehensive and meticulous. In the first phase, we focused on building awareness through a targeted paid media campaign. This was followed by a refined strategy in the second phase, where our aim shifted to driving ticket sales for the 'Leonardo da Vinci Immersive Experience Show'. We utilized custom audience segmentation, leveraging lookalike models and precise demographic targeting. A/B testing was implemented extensively to fine-tune our ad creatives. Additionally, we optimized budget allocation for optimal performance.
The Impact Museums campaign was a resounding success. In the initial phase, we achieved remarkable results, garnering high visibility and engagement.
This momentum carried through to the second phase, resulting in a significant increase in ticket sales for the 'Leonardo da Vinci Immersive Experience Show' in both the Los Angeles and Phoenix markets.
The strategic use of paid media not only amplified awareness but also translated into tangible revenue, showcasing the effectiveness of our targeted approach in the competitive cultural landscape.
Results
Awareness Phase Highlights
Los Angeles:
• Reached 927K people
• 2.9M impressions
• 16K landing page views
• 23K link clicks at $1.44 CPC
Phoenix:
• Reached 608K people
• 2.7M impressions
• 11K landing page views
• 16K link clicks at $1.80 CPC
Conversions Phase Results
Los Angeles:
• 343K reach, 1M impressions
• 7K link clicks → 88 purchases
Phoenix:
• 210K reach, 831K impressions
• 5K link clicks → 76 purchases
Takeaways
Kane Juice's
Grand Opening
How a Vibrant Launch Captured
Hearts and Taste Buds
Summer 2023
After experiencing a two-year delay, our client, eager to launch Kane Juice in Eagle Rock, faced challenges stemming from fatigue and a lack of familiarity with the location. They had no existing online presence, especially on social media. In need of expert guidance, they sought our help in crafting a strategic plan that would ensure a successful grand opening.
Brief
What We Did
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Our team led the charge on brand positioning, content strategy, and social media activation, all focused on generating hype for opening day. From on-the-ground neighborhood engagement to eye-catching visuals and influencer collaborations, we crafted a rollout that introduced Kane Juice to the community with intention and energy.
The grand opening event at Kane Juice in Eagle Rock was nothing short of a triumph. The initial hours saw a whirlwind of activity, with a steady stream of eager customers. This high level of engagement continued throughout the day, demonstrating sustained interest and excitement. In the aftermath of the event, the impact was palpable - foot traffic at Kane Juice doubled in the subsequent weeks, underscoring the enduring success of the launch.
Results
Takeaways
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Strategy Matters More Than Hype: After a long delay, Kane Juice didn’t just need attention—they needed a plan. A well-executed strategy rooted in storytelling and local relevance made all the difference.
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Start From Zero, Grow Fast: With no existing digital presence, we proved that the right mix of content, community engagement, and launch momentum can accelerate growth—fast.
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Local Wins Big: Tapping into the Eagle Rock community was key. By focusing on neighborhood-driven marketing and culturally relevant messaging, we helped Kane Juice build trust from day one.